We’re back with another episode of Why Are We Still Doing That? — and this week, we’re talking about something we’ve all been conditioned to do: staying loyal to things that no longer serve or deserve us.

From jobs that drain us to loyalty programs that stopped rewarding us years ago, we have a knack for sticking around out of habit – or fear. Fear of missing out, fear of change, fear of uncertainty. But that kind of blind loyalty keeps us stuck, limits our options, and quietly steals resources (time, money, energy) we could be using to pursue what actually matters.

In this episode, we unpack what’s really behind our tendency to “stay loyal,” even when it’s not serving us — and what it looks like go “free agent.”.

You’ll hear:

How loyalty programs have diminishing returns and greater demands
How companies use identity and belonging to keep us tied to systems that don’t have our best interests at heart
Why fear — not commitment — is often the real reason we stay put
How mindfulness and regular “life audits” can help you spot where your loyalty has turned into autopilot

And in this week’s Mindshare, we’re talking about gratitude — and how small acts of appreciation can cut through cynicism and help build a more empathetic world, especially in tough times.

This episode is your reminder that loyalty is beautiful when it’s earned, but limiting when it’s automatic.

Choose what (and who) you give your loyalty to — and make sure it’s giving something meaningful back.

Onward & Inward,