A Competitive Broad Use Resume

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A client recently reached out and requested my help developing a  "competitive broad-use resume," the kind that can be "posted on a job site and have lots of different employers" reach out for interviews. If you read that request and think "YES! I want the same kind of broad-use resume," I have some sobering news.

No such resume exists.

While I work closely with clients to create very agile resumes that can be targeted toward multiple opportunities (if that is the client's objective), there is no such thing as truly competitive “broad-use” resume. The most effective resumes are specifically targeted toward each opportunity. Additionally, it is perfectly fine to have a passive component to your job search strategy (i.e. uploading your resume to a job search site and waiting to be contacted), but that should just be a small part of a largely active and focused approach to securing a new position.

Should You Add Dates For Education On A Resume?

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Q. It took me 6 years to complete my Bachelor's degree. I am afraid that showing dates for my degree is going to make people wonder why it took me so long and hurt my chances of getting an interview. Any tips?

A. I have good news. There are several ways to keep the dates for your education from raising any potential red flags in the minds of readers.

The simplest answer is to not include dates for your education. Many resumes exclude dates for education since they can easily serve as a basis for age discrimination.

If your education is a key qualification and / or you need to show dates in order to address an apparent "gap," then simply include the year that you earned your degree (not the date range).

Don’t Upload Your Resume to LinkedIn

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LinkedIn has a great upload feature and you should absolutely use for rich media (presentations, thought pieces, etc.). Just don't use it to upload your resume.

There are two key reasons why I don’t recommend including your resume on your LinkedIn account:

• The most effective resume is one that is targeted toward a specific position. Of course, if a potential employer is grabbing your resume off of LinkedIn, you do not have the ability to target the resume.

• If an interested party can grab your resume from your LinkedIn account, there is one less reason to get in touch with you, which eliminates a crucial opportunity for you to develop a relationship early on. It is much more effective to be able to deliver your (targeted) resume as a second step in the process.

Space Equals Importance

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There are some fundamental truths when it comes to resume writing. One of the most basic is that space equals importance. Not whitespace, but the amount of digital ink you dedicate to each position

I see a lot of resumes where the candidate provides a great deal of detail for an older position and significantly less for a more recent (and relevant to the position to which they are applying) position. The problem is that this sends a message – if unintentional – to readers that you don't believe your most recent position is as valuable or significant as the older role.

When considering how much space to dedicate to each position, consider the following "guidelines."

• Your most recent and relevant positions should occupy the most space in your professional timeline.

• Older or less relevant positions should occupy the least amount of space in your professional timeline.

• Foundational positions (that are still current enough to even be included on your resume) might be reduced to just a title, organization name, location, and dates.

Have a look at your resume. Are you sending the subtle message that your current role is of less importance than an older position?

Get To Know YOU in 2016

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In 2015, in honor of hitting 2000+ clients in 2014, I introduced a new and improved Tandem's Toolkit.

One of the hallmarks of my service – what I believe is a huge differentiator – is a commitment to creating a “best in class” experience. That means, in addition to staying on top of what’s going on in the world of Human Resources and Career Development, I want to ensure that I am always providing the highest quality, most relevant services and tools.

Over the years that has meant regularly refining my approach to HR consulting – striving to offer the tools and advice that can help to make organizations the best employers that they can be. On the Career Development / Resume Writing side, it has meant continually tweaking my process so that it provides the most value for individuals on a quest to find and maintain fulfilling careers. It’s about a lot more than a new resume, and clients love it.

Any top-notch HR professional will tell you that a resume is a critical piece of the job search puzzle, but only one piece. As surprising as it may be to many, I am regularly saying that an outstanding resume is only a prerequisite, a starting point, a foundation. It’s the beginning of what should a be a multi-pronged approach that moves you from “looking for a job” to “managing a career.”

1) The foundation of the package is my most popular suite of job search documents – Tandem's Essentials.

In addition to a powerful resume and a compelling, individualized cover letter template, Tandem’s Essentials includes:

• A personalized resume follow-up letter template, allowing you to send a targeted letter after each resume submission.

• A sharp, LinkedIn-ready companion to your resume – ready for posting on LinkedIn or other boards of interest.

2) The package also includes the extremely popular, new guides that I introduced a couple of years ago: 

• Beyond an Outstanding Resume – 12 specific tools for taking on a multi-faceted career management approach that goes beyond submitting resumes and crossing fingers

• Maximizing LinkedIn – a thorough resource for attaining and maintaining a top-notch presence on LinkedIn

• Acing Interviews – tips for thriving in interviews

3) Finally, Tandem's Toolkit / Career Booster includes the newest addition to Tandem Powered: YouFinder.

Introduced in 2015 after careful preparation and planning, YouFinder is raising the bar in terms of clients' preparedness to take their careers to the next level.

If there's anything I've learned in the last decade+ of doing this work, it's that 1) knowing your strengths and natural talents is key for a successful career (and life!) and that 2) most clients are not in touch with their strengths and natural talents.

The contradiction between #1 and #2 keeps many careers from flourishing.

YouFinder – an easy to complete, 20-minute assessment – opens the door to an entirely new way of looking at yourself and your career. After analyzing your assessment, I'll provide details on your strengths, etc. and provide individualized tips / areas for exploration. You can also add on coaching sessions if you'd like to delve deeper into what YouFinder uncovers.

YouFinder has been a hit, and – in 2016 – I am going to go even deeper into the "whys" behind why clients should consider it when pondering which combination of services to go with.

Let me start with this.... Getting to know YOU on a deeper level is valuable even if you are already armed with a good idea of your strengths, talents, etc. The best development activity you can embark upon is going even deeper into that knowledge and using it to inform next steps.

Make this the year to energize your career! Get in touch for further details and pricing information.

Happy New Year!

Favorite 5 Career Tips in 2015

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Each year, I try to share my favorite blog posts from the year. This year, I am sharing my "Top 5" that align with the topics I was most asked about in the year.

How do I get my resume noticed?

What's the difference between achievements and responsibilities?

Is this job-search tip valid?

How do I make my LinkedIn profile more effective?

How do I best apply for a job (that I really want) when I don't meet all of the qualifications?

Need help with your job search and/or career. Get in touch!

Happy Holidays!

Leaving Education Off Of A Resume

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Every once in a while a client will share with me that she/he has chosen to leave their education off of the resume because their degree is not related to the kind of positions they are pursuing. This is a mistake.

While there are times when it is smart to not include partial education or an incomplete degree, it is almost never a good idea to leave an actual degree off of the resume, even when that degree is not aligned with your desired career path.

If you feel like readers are going to be distracted by the focus of your degree (and thus are inclined to leave it off), you need to find other ways to shape perceptions about your qualifications for a specific position or field; I recommend compelling branding elements and specific achievements.

Don't Let The Holidays Kill Your Job Search Momentum

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I recently had a client ask me if they should wait until after the new year to start applying for jobs. It reminded me of a post I wrote back in 2013. Since the advice still holds true, I thought I would resurrect it from the archives...

The holiday season is officially here, and that means professional activities, like hiring, start to slow down. That fact leads a lot of job seekers to put their prospecting activities on hold until the tryptophan has worn off and the trees have come down. And that is just one reason why you should not let up on your job search during the holidays:

Things slow down but they don’t stop – Yes, hiring can seem all but none-existent during the holidays, but opportunities still arise. A lot of job seekers will be taking their foot off of the gas, so those opportunities that do show up may just be a little less competitive than they would be during other periods.

The holidays are a great chance to get caught up – Because business tends to slow down in December, a lot of HR professionals / hiring managers seize on the opportunity to get caught up on work; reviewing candidates may just be one of those activities. Additionally, a lot of companies will be closing out old budgets, which means hiring might be right around the corner.

Time off can be a momentum killer – It can be very challenging to get into the rhythm of a focused job search, so you definitely don’t want to loose your mojo once you’ve found it. Of course, we all need a break; just don’t completely step away from your job search activities or you may find it difficult to get back into the swing of things.

Take some time to enjoy the season. But remember that career opportunities still exist. Wouldn’t a new position be a nice way to start out the New Year?

Shades of Gray Around Color on a Resume

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Let me get this out of the way right up front; I remain quite black and white (pun intended) when it comes to putting color on a resume. As I’ve shared before, including color on your resume is generally not a good idea.

However, there are some instances were adding color can be a smart strategic decision. For example, I recently worked with a fashion merchandising professional. We determined that adding some color (tastefully, of course) would not only be appropriate but could make him more of an attractive candidate. We selected two of Pantone’s fall colors to show that the candidate was aware of color trends without even having to say it.

Let me be clear, adding color to your resume is still rarely a smart decision. But the above point is a perfect example of a time when a little color makes good sense.

Not Meeting A Specific Qualification

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Q. I know that I should only be applying for positions that I am qualified for, but I found my dream job. Problem is it requires an MBA and I don’t have one. I feel like I am a perfect fit for the role but am afraid I won’t even be considered. Should I even bother?

A. Definitely bother. But go in eyes wide open.

Long gone are the days when companies could inflate requirements in order to secure ridiculously over-qualified candidates. Nowadays, when an organization requires, say, a specific level of education, it is generally bound to hire a candidate that meets that qualification. There are ways for organizations to hire a candidate that does not meet the required qualifications, but it is not likely.

Having said that, there is no reason to not apply for your dream job and make the case for why you are a strong fit despite lacking a key qualification. Here are two tips:

• Make sure your resume is extremely accomplishments focused and that it is precisely targeted to the role you are pursuing. You need to make sure that readers can easily determine just how well suited you are for the position.

• Tactfully address your lack of a qualification in the cover letter. To be clear, I almost never recommend speaking to the lack of a qualification, but this is a one-off case. Even still, you want to speak directly to the lacking qualification but move right on to why you are still a strong candidate. In this instance you might say something like:

“I see that the IT Manager position requires an MBA. While I don’t offer an MBA, I do bring a BS in Computer Science and 18 years enterprise level technology management experience, over 10 years more than the 6-8 years of experience you are seeking.”

When a seemingly perfect opportunity arises, go for it. Just be prepared to go the extra mile to overcome a qualifications gap and be extremely realistic about your chances. You go in with a significant disadvantage, but you’ve got nothing to loose.